Introduction The holiday season creates one of the strongest growth windows for mobile apps. User intent is naturally higher. People have more free time, spend more on digital products, and actively search for apps that offer value, convenience, or entertainment. During peak periods like Black Friday, Christmas, and New Year, both the App Store and […] Read more
Introduction Reward-based monetization has grown sharply in the last two years. More users now prefer earning in-app rewards instead of watching long ads or paying upfront. Because of this shift, offerwalls have become a reliable and high-performing revenue channel for many apps. Industry data from 2024 shows that offerwalls delivered 2–4x higher eCPMs than standard […] Read more
Studio Mosaic is excited to share that we’ve been named a winner in the Mobile App Marketing category at the Clutch Global Spring 2025 Awards! This recognition means a lot to us, as it reflects the hard work, strategic thinking, and passion our team brings to every app we work with. The Clutch Global Awards […] Read more
Studio Mosaic, a leading name in the mobile app industry, is thrilled to announce its recognition as a Clutch Global Spring 2025 Award winner in the Mobile App Marketing category. This prestigious award underscores Studio Mosaic’s unwavering commitment to delivering exceptional results and its proven expertise in driving success for its clients in the competitive […] Read more
Introduction In the current digital era, mobile apps have become essential for user engagement. An impressive 93% of mobile users prefer apps over mobile websites, underscoring the vital importance of web to app conversion strategies. As companies aim to capture and maintain their audience’s attention, the shift from web to app has become a crucial […] Read more
Introduction This article explores the crucial iOS 18 features for app marketing. We’ll discuss how these new tools can propel your app’s success in a crowded marketplace. Our journey will cover various strategies, from enhanced App Store Optimization (ASO) to AI-driven personalization. Apple’s iOS 18 is set to transform app marketing strategies. The App Store […] Read more
Introduction: On average, a user has 80 apps installed, yet regularly engages with only 9. This stark disparity underscores a critical challenge for app developers: user retention. As the app market grows increasingly competitive, finding effective ways to maintain user engagement is paramount. App Widgets emerge as a potential solution to this pressing issue. App […] Read more
Introduction In the ever-evolving world of app, Apple Search Ads have become a cornerstone strategy for developers and marketers alike. But did you know that Apple Search Ads spending is projected to skyrocket to $5.5 billion by 2024? This represents an astounding 300% increase from 2020, highlighting the platform’s growing importance in the digital advertising […] Read more
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